Case Study on SEO for education website: Achieving a 1470% Surge in Organic Traffic

Problem

The client's educational portal, catering to both B2C and B2B audiences, faced several critical challenges before engaging with W3Promotion. Despite offering valuable resources and services, the portal's online reach was limited, with organic traffic accounting for a minimal share of overall visitors. Furthermore, technical errors, slow site speed, and outdated content hindered the user experience and negatively impacted search engine rankings. It was evident that the client required a holistic approach to enhance their website's visibility, engage their target audience, and drive meaningful conversions.

Solution

W3Promotion devised a comprehensive 13-month program that encompassed a wide array of SEO strategies to address the client's challenges and position them as a top destination in the educational sector.

1. Content Update and Actualization: Understanding the significance of relevant and up-to-date content and the importance of Google's "Your Money Your Life" (YMYL) and "Expertise, Authoritativeness, Trustworthiness" (E-A-T) factors, W3promotion conducted a thorough analysis of the existing content on the portal. Through an iterative process involving content audits and gap analysis, the agency identified opportunities to update, expand, and optimize the content to resonate better with the target audience and align with current search trends. The incorporation of high-quality, informative content provided value to users and search engines alike, and, because of implemented optimization to match modern YMYL-EAT standards, the portal was established as a reliabla source of educational information. This ensured that content was not only informative but also authoritative in the eyes of search engines.
   
   
2. Technical Optimization and achieving Notable Site Speed Improvements The W3promotion team conducted a meticulous technical audit to identify and rectify errors that hindered search engine crawlers from properly indexing the website. They optimized the portal's website structure, URL hierarchy, and internal linking system to ensure that search engines could access and understand the content seamlessly. Moreover, measures were taken to enhance the website's loading speed. By leveraging a Content Delivery Network (CDN), optimizing caching mechanisms, and refining image compression techniques, the site's loading speed increased significantly. The Google PageSpeed Insights score improved from 29 to an impressive 83, indicating a substantial enhancement in user experience. Moreover, the nesting levels from the root level were reduced to a more search-friendly 4, enhancing crawlability.
3. Expanding Service Offerings and Site Structure: To cater to the diverse needs of both B2C and B2B audiences, and, moreover, to cover a broader range of target semantics, W3promotion worked closely with the client to expand the range of services offered on the portal. This expansion allowed for the creation of dedicated landing pages targeting specific educational sectors, enabling the client to capture a broader spectrum of search queries and user intent. The refined site structure made navigation intuitive, enhancing the user experience and reducing bounce rates.
   
   
4. Implementation of New Blocks and Features: W3promotion introduced strategically placed Frequently Asked Questions (FAQs) sections across the portal, anticipating and addressing user queries effectively. These FAQ sections not only improved user engagement but also provided opportunities for targeting long-tail keywords and capturing featured snippets in search results.
   
   
5. Structured Content and Cross-Linking Strategy: Maximizing Informational Traffic and User Engagement W3promotion recognized the potential of informational content in driving organic traffic and fostering user engagement. To leverage this opportunity, we provided the client with a meticulously crafted content plan and blogging scheme. This plan encompassed topics aligned with user search intent and industry trends, ensuring that the content resonated with the target audience. Simultaneously, we implemented a cross-linking strategy that seamlessly guided users across the portal's informational pages and service offerings. This not only enhanced the user experience by facilitating navigation but also strategically promoted the client's services on relevant informational pages. By strategically intertwining informational content with service offerings, we maximized user engagement and the potential for conversions.

«We do not sell services — we solve business problems on the Internet»

We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.

We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.

Ilya Rostokin

Head of the W3Promo Studio

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Resume

This case study details how W3promotion, a specialized marketing agency in SEO, collaborated with a prominent educational portal operating in the US and UK to overcome key challenges and revamp its online presence. The client faced limited online visibility, technical errors, slow site speed, and outdated content. W3promotion devised a 13-month program encompassing content updates, technical optimization, service expansion, and innovative features. The results were remarkable: a 1470% increase in organic traffic, a user base surge from under 100,000 to 6,603,278 users, and an extended average session duration of 11 minutes and 25 seconds. Moreover, the growth in audience and attendance had a cascading effect. The educational portal began to attract more organic links and citations from across the web, cementing its status as a popular and authoritative resource in its field. Additionally, the technical problems that once impeded its growth were now catalysts for further development, pushing the client to enhance the website even more extensively.

Ilya Rostokin

01/04/2023

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