Problem
The site is dedicated to a pharmaceutical drug. Painkillers are dispensed only by prescription, which imposes its own characteristics on the promotion..
Decision
Regardless of your SEO activity status, an SEO Audit will help you find out what your website needs. Even if you don’t have an SEO strategy yet, the audit document is guaranteed to provide you with precious information.
Delante’s SEO Audit will give you a detailed analysis of all the elements on your site. With that, we’re able to detect any errors that limit your site’s potential, assess implemented optimizations and its strengths as well. A good SEO audit approaches a website from different angles giving you a full picture of what can be done to improve its performance.
- We analyzed the issue on medical topics, developed a new promotion strategy. As a result of the analysis, it was decided to find low-competitive, low-frequency topics and promote them in the search results.
- We conducted a daily analysis of the indexing of articles in order to be able to quickly adjust the promotion strategy. Including changing the following topics for articles if an article on a certain topic has not been ranked for a long time.
- We have formed a new content plan for queries with little demand.
- Improved E-A-T indicators. The site falls into the category of YMYL (Your Money or Your Life — literally "your money or your life"), that is, its content can affect the health of visitors. Therefore, there are increased requirements for such sites.
- added an author
- created a personal page of a medical adviser on the site,
- removed the mention of the product from the articles,
- added links to auxiliary resources,
- added linking,
- added a table of contents,
- corrected the layout — articles became easier to read,
- added bulleted lists, footnotes and images.
Result
We have developed a promotion strategy, changed the content plan and received traffic to the site. Now search engines are the main channel for attracting the company's customers.
- 30 times increased attendance
- 69 % share of traffic from search engines
- 231 % number of queries in Google's TOP 10
- 23 the number of requests in the TOP 10 Yandex
- 23 the number of requests in the TOP 10 Yandex
- 23 the number of requests in the TOP 10 Yandex
- 30 times increased attendance
- 69 % share of traffic from search engines
- 231 % number of queries in Google's TOP 10
- 23 the number of requests in the TOP 10 Yandex
- 23 the number of requests in the TOP 10 Yandex
- 23 the number of requests in the TOP 10 Yandex
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
Resume
Regardless of your SEO activity status, an SEO Audit will help you find out what your website needs. Even if you don’t have an SEO strategy yet, the audit document is guaranteed to provide you with precious information.
Delante’s SEO Audit will give you a detailed analysis of all the elements on your site. With that, we’re able to detect any errors that limit your site’s potential, assess implemented optimizations and its strengths as well. A good SEO audit approaches a website from different angles giving you a full picture of what can be done to improve its performance.
16.04.2023
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