The importance of International SEO

Ignoring international SEO can cost you up to 70% of your potential global audience. Language nuances, cultural characteristics, and user behavioral factors significantly impact your website's performance in different markets.

Our International SEO service provides a comprehensive approach to optimization, website structure adaptation, and localized content creation, helping your brand successfully scale into new geographic markets and strengthen its global presence.

Benefits of International SEO

Our agency works shoulder to shoulder with clients to understand their business needs and help them exceed their goals.

Search engine optimization for international markets opens new horizons for your business, allowing you to effectively enter global markets and attract target audiences from around the world.

  • Multilingual website audit and competitor analysis for different countries
  • URL structure adaptation for international SEO
  • Hreflang tag and regional parameter settings
  • Content optimization for local search engines
  • Link building strategy development for national markets

"Our International SEO strategically expands your brand across borders. We navigate language, cultural nuances, and local search engines to connect your products with global markets, turning worldwide visibility into international revenue."

We are professionals in our field

Our clients achieve significant results through comprehensive SEO services.

  • 30+ The company employs over 100 people
  • 250 Websites are successfully promoted on an ongoing basis
  • 20 Websites are on a continuous technical maintenance plan
  • 250,000 Websites are promoted for target keywords in search engines

Eliminate weaknesses and achieve top search results

Using customized SEO strategies for each country, we adapt the website structure to local search engines and consider the cultural and linguistic characteristics of the target audience, ensuring sustainable growth in organic traffic.

Free SEO consultation

International SEO with WebPromotion

We review content gaps, analyze the competitive landscape, and develop multilingual link building strategies to give your business an edge over local and international competitors.

  • Audit and strategyWe conduct a comprehensive SEO audit of your website, analyze international competitors by keywords, and study the specifics of your target markets. We develop a personalized strategy tailored to the specifics of each region, using our proprietary tools for global analytical reporting.
  • Content localizationOur in-house native copywriters in the region provide high-quality localization and manual translation of content, taking into account cultural differences. We adapt content to local needs, create regional information sections, and fill content gaps, focusing on building a strong brand in each national market.
  • Technical implementationWe optimize the website's technical performance for search engine and user convenience, configure a multilingual structure, implement hreflang tags, and geotargeting. We adapt the website for local search engines, improve loading speed, and enhance the user experience.
  • Multilingual link buildingWe develop strategies for obtaining high-quality links from local resources, establish connections with regional media, and conduct link building campaigns tailored to the specific needs of each market.
  • Analytics and monitoringWe use the DashThis platform to centralize reporting and regularly monitor Google Search Console and Google Analytics. We conduct ongoing testing to improve the user experience and quickly respond to changes in local search engine algorithms.

    • Find out what's stopping your website from growing

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    Top brands trust us

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    2025 is your time to shine

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    Free SEO consultation

    Process of International SEO

    Comprehensive and all-encompassing... just the way it should be.

    The essence of the International SEO service

    International SEO is a comprehensive service that provides comprehensive website optimization for effective promotion in international markets with diverse linguistic and cultural backgrounds. The project includes an audit of the resource's architecture and multilingual capabilities, content relevance and adaptation for target countries, hreflang attribute management, regional mirror settings, and compliance with international search engine requirements. The primary goal is organic growth in international search queries and the site's top rankings in Google, Bing, and local platforms (such as Baidu or Yandex) for audiences outside the brand's home region. This work minimizes language and cultural barriers, increases targeted international traffic, and builds brand awareness in new markets.

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    Strategy

    The international SEO strategy is built on the synergy of technical, content, and analytical components. First, target countries and languages ​​are segmented, taking into account local demand and competitors. Next, a multi-regional website architecture is developed: carefully organized URLs (subdomains, subfolders, ccTLDs), hreflang tags are configured, and content is personalized to the cultural and behavioral preferences of each audience. Content is not translated verbatim, but rather tailored to local slang and specific needs, which increases engagement and reduces the risk of misunderstanding. The final stage of the entire process is the implementation of analytics systems to track results across regions, allowing for flexible strategy adjustments and increased ROI.

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    Tasks

    The main goal of international SEO is to ensure brand visibility and relevance in organic search in each target country. This involves a comprehensive website audit to ensure compliance with international standards, identifying multilingual errors, incorrect hreflang usage, duplicate pages, and technical bugs that prevent indexing by national search engines. Keyword searches and topics relevant to each region are prioritized. Separate pages with unique, relevant content are developed and designed for each location. In addition to technical adaptation, outreach work by WebPromotion specialists is essential: organizing local link acquisition and integrating platforms from reputable partners, media outlets, and bloggers not only speeds up indexing but also earns local user trust.

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    Results

    Properly implemented international SEO leads to a gradual increase in targeted traffic from abroad, strengthens the brand's position in local search results, and significantly increases conversion in new language markets. The website achieves top rankings for relevant keywords in the target countries, increasing brand awareness and trust globally. Multi-domain or multilingual projects are protected from regional filters and sanctions, while the use of hreflang and precise localization reduces the risk of page cannibalization and lost ranking potential. As a result, not only the share of organic leads but also the overall average order value increases, while regional audience diversification reduces dependence on market fluctuations in a single country.

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    FAQ

    Frequently Asked Questions

    The timeframe for an international SEO project depends on the scale of your website, the number of target regions and countries, and the current state of optimization. A typical project includes several stages: initial audit and analysis (2-3 weeks), strategy development (1-2 weeks), technical optimization (2-4 weeks), content localization (4-8 weeks depending on volume), implementation of changes, and ongoing monitoring. The first results are usually noticeable within 4-5 months, and significant growth in organic search results in international markets is observed after 6-12 months of active work.

    Determining priority markets is based on a comprehensive analysis of several factors. We review your website's existing analytics to identify regions with current interest in your products/services, assess the level of competition and potential in various markets, analyze market capacity and demand for your services, explore technical opportunities for market entry (legal restrictions, local search engine specifics), and consider your business goals and strategic priorities. Based on this data, we formulate a step-by-step expansion plan focusing on the most promising regions.

    In our work, we employ a comprehensive set of technical solutions: setting up the correct URL structure for international website versions (subdomains, subdirectories, or individual domains); correctly configuring hreflang tags to link language versions; setting up geotargeting in Google Search Console; optimizing website loading speed for different regions of the world; adapting to the specific requirements of local search engines; ensuring compatibility with various devices and browsers popular in target regions; implementing structured data that takes regional specifics into account; setting up correct processing of regional IP addresses and automatic user language detection.

    We use a comprehensive approach to assessing the effectiveness of international SEO, including: monitoring keyword rankings in local search engines, analyzing organic traffic from various regions, assessing international user behavior (time on site, page depth, bounce rate), measuring conversions by region, tracking local search engine indexing speed, monitoring brand visibility internationally, assessing the effectiveness of local content, and analyzing link growth from regional resources. We use the DashThis platform to centralize reporting, providing complete transparency of results and a focus on ROI.

    Multilingual optimization goes far beyond simply translating content. It requires consideration of linguistic nuances and cultural context (differences in search habits, preferences, and expectations of users in different countries), keyword adaptation (direct keyword translation is rarely effective; new research is required for each market), technical features (hreflang settings, geotargeting, URL structure), local search engine specifics (Yandex, Baidu, and Naver have their own algorithms and requirements), regional link building (link acquisition strategies vary by country), and user experience adaptation (including payment methods, delivery, and contact information). Our in-house linguists and regional specialists ensure all these factors are taken into account.

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    International SEO

    In today's interconnected world, an international presence has become a necessity for ambitious companies. International SEO opens access to billions of potential customers worldwide, but it requires a specialized approach and a deep understanding of regional nuances.

    Our comprehensive International SEO service is built on the best practices of multilingual optimization and includes all necessary components: from developing personalized strategies to technical optimization. We ensure transparency at every stage of the process, using our own analytics and centralized reporting tools, allowing you to track your ROI in real time.

    Unlike simply translating existing content, our approach takes into account cultural and linguistic differences, behavioral factors, and the specifics of local search engine algorithms. A team of in-house linguists ensures high-quality content localization, adapting it to the specifics of each market.

    Regular audits, testing to improve user experience, and continuous monitoring of key metrics allow us to quickly adjust our strategy and maximize the effectiveness of your investments in international promotion. We don't just optimize your website for different markets – we create a strong global brand, taking into account the regional specifics of each country.

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