Why is work with search queries important?

Careful keyword selection is the foundation of successful search engine optimization. Popular search queries attract significant traffic, but don't always generate interested customers. More specific keywords better reflect user needs and increase the likelihood of conversion.

To promote a website, it's important to consider demand, competition, potential traffic, and the difficulty of reaching the top of search results. Informed keyword selection ensures effective and efficient promotion.

Keyword research with WebPromotion

Our agency works shoulder to shoulder with clients to understand their business needs and to help them exceed their goals.

We help businesses to achieve top search engine rankings. Our team conducts in-depth keyword analysis, researches competitors and develops effective promotion strategies based on real data. High-quality SEO optimization and content will ensure increased targeted traffic.

  • Research – selecting keywords for your niche and target audience
  • Competitor analysis – finding growth points and identifying opportunities
  • Strategy development – ​​identifying priority queries and content
  • Optimization – integrating keywords into content and website structure

"Our Keyword Research finds what your customers search for. We target these terms to drive qualified, converting traffic to your site."

We are professionals in our field

Our clients achieve significant results through comprehensive SEO services.

  • 30+ The company employs over 100 people
  • 25080 Websites are successfully promoted on an ongoing basis
  • 20 Websites are on a continuous technical maintenance plan
  • 250,000 Websites are promoted for target keywords in search engines

Eliminate weaknesses and achieve top search results

We use advanced analytical tools, innovative methodologies that allow us to continuously monitor the effectiveness of implemented solutions and promptly adapt our strategy to changes in market conditions and search engine algorithms. This ensures stable and sustainable growth of your digital presence.

Free SEO consultation

Query research from WebPromotion

Effective keyword management is the foundation of successful promotion. We'll help your business attract targeted audience using advanced analytics and precise strategies.

  • Real-Time AnalyticsAll data is transparent, and the results are clear. We use advanced search engine analysis tools to ensure you know exactly which keywords are working for you.
  • Focus on ROIWe select keywords that don't just increase traffic, but also drive customers. Using analytics, we help to you achieve maximum ROI.
  • Flexibility and ScalabilityRegardless of your budget, we'll develop a strategy that will help you to grow in Google search. We'll optimize your current queries and unlock new promotion opportunities by expanding your semantics.
  • Complete TransparencyYou'll always be aware of your performance. We provide reports and analyze metrics so you can see how your chosen queries are delivering results.

    • Узнайте, что мешает вашему сайту расти

    Оставьте заявку или позвоните нам прямо сейчас – мы поможем вам достичь лучших результатов!

    Free SEO consultation

    Top brands trust us

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    2025 is your time to shine

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    Free SEO consultation

    The process of selecting and evaluating search queries

    Comprehensive and all-encompassing... just the way it should be.

    The essence of the Keyword Research service

    Keyword Research is a fundamental analytical process aimed at identifying the most relevant and promising search queries used by potential customers when searching for products or services. This service includes a detailed semantic core audit: keywords with varying search volumes are analyzed, the competitiveness of the query is assessed, and expected traffic is forecasted. The geographic and linguistic specifics of the target audience are also taken into account to build an optimized website development strategy for international markets. The result is a structured list of highly effective keywords, divided into thematic groups, allowing them to be carefully integrated into the content and technical components of the resource to maximize search audience reach and retain user attention on your website.

    Read more

    Strategy

    A Keyword Research strategy is built on three complementary stages: data collection, evaluation and prioritization,  implementation and monitoring. First, advanced analytics tools (SEMrush, Ahrefs, Google Keyword Planner) are used to compile a comprehensive pool of potential keywords and questions asked by potential customers. Then, each keyword is assessed based on its Keyword Difficulty, search volume, and commercial potential. The resulting data is compiled into convenient matrices, allowing you to select the optimal mix of low-competition "quick wins" and "strategic keywords" for long-term growth. The third stage involves integrating the selected keywords into a content plan, meta tags, and website structure, followed by position tracking and strategy adjustments based on the analysis of changes in search results.

    Read more

    Tasks

    Keyword Research's primary objectives include building a comprehensive semantic core, improving page relevance and enhancing organic traffic quality. Keyword research begins with grouping keywords by topic and funnel stage—from informational queries to commercially oriented ones. Next, existing landing pages are optimized and new ones are created for each group of queries: compelling titles and meta descriptions are written, and content is structured taking into account LSI terms, topic disclosure and semantic context. Minimizing keyword cannibalization through proper canonical tag configuration and internal linking is an important task. Finally, a report on the initial results is generated, which is used to refine the semantic core.

    Read more

    Results

    Using high-quality Keyword Research guarantees a significant increase in organic traffic and higher conversion rates. In the first 3-4 months website visibility for keywords increases thanks to well-designed landing pages and optimized content. The long-term effect is reflected in a steady increase in top-10 rankings and the company's enhanced expert status in the eyes of users and search engines. By focusing clearly on keywords with high commercial potential, the share of "hot" leads increases, reducing customer acquisition costs and increasing the profitability of marketing campaigns. Furthermore, regular ranking monitoring and user behavior analytics allow for timely adaptation of keywords and maintaining a competitive advantage.

    Read more

    FAQ

    Frequently Asked Questions About SEO Consulting

    The initial research stage, including competitor analysis and identifying the most promising keywords, typically takes 5 to 8 business days. However, high-quality keyword selection requires in-depth data and metric analysis. Full-scale testing and strategy adjustments can take several months. It's also important to consider the seasonality of search queries, as it impacts the analysis results. For projects in competitive niches, the process may take longer due to the need to segment and refine queries and evaluate your competitors. Сareful work at the outset ensures a stable flow of organic traffic in the future.

    The cost of professional keyword research is calculated individually and depends on a number of factors: the size of your website, the number of sections, the level of competition in the niche, the depth of analysis, and the scope of work. The service typically includes not only a keyword list but also a competitor analysis, query grouping by semantic core, XMind website structure, and content strategy development. Small projects with a narrow focus require less time and resources, while large multi-page websites with a wide range of products or services require comprehensive research, which impacts the final price. The need to select transactional, informational and branded keywords is also taken into account. For e-commerce, the cost is usually higher, as a detailed analysis of product pages is required. A customized commercial proposal is generated after assessing the promotion goal and the current state of the website.

    Depending on your niche, specialists will recommend 30 to 50 keyword clusters. Each cluster includes several related queries. The report will only feature keywords with high ranking potential—high traffic and low competition. You'll also receive recommendations for creating content blocks and page structure. Specialists will analyze which queries are best used for SEO and which for advertising campaigns. The final report will serve as the basis for building a content plan and optimizing your website for search engines.

    This comprehensive report contains key metrics for each query: search volume shows how often people search for a specific word or phrase. Keyword difficulty determines how difficult it will be to rank for that query. Search intent analysis reveals what users are looking for—information, product comparisons or are they ready to make a purchase. The report also includes data on the geography of queries and seasonality of interest. Based on this analysis, ideas for new landing pages and improvements to existing ones can be suggested. This is not just a table of data, but a strategic tool for building targeted content marketing.

    Keyword selection is an ongoing process. Audience behavior changes, search engine algorithms are updated, and competitors add new content. Regularly monitoring the effectiveness of your keywords in terms of rankings, organic traffic, and conversions will allow you to make timely adjustments. It's recommended to review your strategy at least quarterly. If your niche is actively changing, updating may be necessary monthly. Continuous work on semantic keywords helps to maintain your website's relevance and up-to-dateness, assisting you to maintain top search results.

    Get a free quote

    Keyword research

    Every business dreams of having their website visible to target users, and we know how to achieve this. Selecting and evaluating the right search queries isn't just one of the SEO tasks, but the foundation of a successful strategy that will allow you to reach the right audience and generate high-quality sales traffic. We'll help you to choose not just popular keywords, but also the most effective ones that are cost-effective to promote and will drive business growth.

    Our approach includes a detailed analysis of your market and audience needs to pinpoint which search queries will drive real conversions. We don't just increase traffic; we focus on queries that will help you attract the exact users who need your products or services.

    Working with us always involves a personalized approach. We use proven and effective tools like Google Keyword Planner, AHrefs, SemRush and others to collect the maximum number of relevant and high-quality target queries. It's important that each keyword selected for promotion aligns with the interests and needs of your target audience and has a moderate level of competition.

    We don't just collect keywords. We intelligently distribute them across your website pages, taking into account the content structure, allowing you to rank for search results that truly work. It's important not only to get more traffic but also to ensure high-quality conversions.

    If you want to take your website to new heights, improve visibility, and attract targeted users, contact us. We are ready to offer solutions that will make your website an effective customer acquisition tool. Don't miss the opportunity to increase your competitiveness and enter new markets with the right search query selection!

    Read more