Why is SEO audit important?

Without SEO audit your website could lose traffic, customers and profits. Slow page loading, content errors, weak links, connections and visibility relative to competitors can hinder your search engine rankings. We'll help you to fix this!

Audit will identify weaknesses in your website and its external environment, allowing you to improve its performance, increase search visibility and attract more targeted visitors. After the audit, we can separately optimize content, link structure, and other important ranking factors to accelerate visibility growth and improve your site's search rankings.

SEO audit with WebPromotion

SEO audit is the key to successfully developing your business online. Regular checks of your website allow you to identify problems and improve your search visibility.

SEO audit is the key to successfully developing your business online. Regular checks of your website allow you to identify problems and improve your search visibility.

  • Find out what prevents your website from ranking high in search results.
  • Audit helps you to find weaknesses in your website's content.
  • Identify technical issues that slow down your website and indexing.
  • A regular SEO audit helps you to stay up to date with the latest search algorithms.
  • Analyze your competitors' strengths and weaknesses and improve yours.

"Our SEO Audit is your roadmap to higher rankings. I can reveal the critical fixes to unlock your site's traffic and revenue potential."

We are professionals with 15+ years of experience.

Our clients achieve excellent results thanks to our comprehensive SEO services.

  • 30+ The company employs over 100 people
  • 250 Websites are successfully promoted on an ongoing basis
  • 20 Websites are on a continuous technical maintenance plan
  • 250,000 Websites are promoted for target keywords in search engines

Eliminate weaknesses and achieve top search rankings.

Your SEO strategy is a well-thought-out path to maximum visibility for your website and increased search rankings. Our experts analyze every factor important for SEO – from technical parameters to content strategy. We develop customized recommendations that will ensure stable traffic growth and increased conversion while staying on track.

Free SEO consultation

Comprehensive SEO Audit from WebPromotion

We dive deep into your business and analyze your website to unlock its search engine potential. Our approach combines cutting-edge technologies, tools, and expert knowledge, paving the way to visible results and sustainable growth in a competitive online environment.

  • SEO Audit and Technical AnalysisFirst, we analyze your website's optimization to eliminate technical errors. We evaluate SEO, loading speed, responsiveness, and usability across various devices. We also identify indexing issues and content accessibility for search engines.
  • Backlink AnalysisA strong link profile is the foundation of successful promotion. We analyze the quality, dynamics, and naturalness of incoming links, domain authority and citation levels. We identify dangerous links that can harm SEO and develop strategies for eliminating them. We also evaluate the growth potential
  • Competitive AnalysisSEO doesn't exist in a vacuum, so we study competitors' strategies and their strengths. We analyze the niche, identify growth opportunities and gaps that can be exploited for website promotion. We develop strategies to increase revenue and strengthen the website's ranking.
  • UX Assessment and ImprovementUser experience is an important part of SEO. We evaluate navigation and user experience, optimize page load speed and UX. We study behavioral factors and audience engagement, and then implement recommendations to increase traffic and conversions.
  • Content and Keyword AnalysisWe check the content's relevance to search queries and its value to users. We help to improve content relevance, create a keyword strategy and check if the content complies with Google standards.

    • Find out what's holding your website back from growing

    Request an audit or call us now – we'll help you to achieve better results online!

    Free SEO consultation

    Top brands trust us

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    2025 is your time to shine

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    Free SEO consultation

    SEO Audit Process

    Comprehensive and all-encompassing... just the way it should be.

    The Essence of the SEO Audit

    A SEO audit is a detailed analysis of a website and its environment to identify factors hindering its effective ranking in search engines. This comprehensive diagnostic allows you to identify website weaknesses and develop a strategy to address them. Without a SEO audit, it's impossible to effectively promote a website, as technical and content errors can negatively impact its visibility in search results. An audit will help to identify issues related to indexing, content quality, site structure, internal linking, external environment and other parameters that influence search rankings.

    The need for a SEO audit arises when traffic stagnates, rankings decline, or a project needs to be relaunched. Even if a website is operating stably, regular audits allow you to identify new growth opportunities, adapt to search algorithm updates, and remain competitive. For example, changes in Google's algorithms can render previously successful SEO methods obsolete, and without timely diagnostics, a site risks losing rankings. Systematic audits provide a competitive advantage and protect a site from algorithmic penalties, such as filters for low-quality or AI-based content, keyword stuffing, or malicious links.

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    Strategy

    The SEO audit strategy includes sequential steps: collecting and analyzing data, identifying bottlenecks, developing a prioritized action plan, and monitoring its implementation. First, metrics are collected through Google Analytics, Search Console and specialized services for auditing speed, structure, and link profiles. Experts then categorize the detected errors according to their impact on rankings and user experience. Following this, a roadmap is created, outlining deadlines, responsibilities, and necessary resources: from fixing technical bugs to editing content and optimizing the website structure. The final step is reviewing the implemented recommendations and evaluating the improvements achieved, allowing you to adjust your strategy for maximum impact.

    A SEO audit covers the analysis of numerous factors affecting a website's visibility. Key areas of analysis include:

    - Technical condition: page loading speed, design responsiveness, correct and concise code, page indexability, duplicate content, handling of robots.txt and sitemap.xml files, availability of an SSL certificate for secure data transfer (HTTPS), presence/absence of meta tags (Title, Description)

    - Content: unique texts, relevance to keywords, proper heading structure (H1-H4), keyword distribution, absence of spam, presence of multimedia content, optimization of photo and video content.

    - Link profile: quality and diversity of external and internal links, relevance of the site's URL structure, quality of anchor text, links from authoritative resources, identification of toxic links that affect the site's reputation.

    - User engagement metrics: pageview depth, average time spent on site, bounce rate, ease of navigation, click-through rate, goal achievement and conversions.

    - Competitive analysis: comparison of key site metrics with niche leaders, analysis of competitors' successful strategies, identification of potential growth opportunities.

    - Local factors: presence in mapping and geo-services, relevance of contact information, availability of reviews, business ratings and content relevance to regional needs.

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    Tasks and Deadlines

    The primary objectives of a SEO audit are to identify and eliminate factors hindering ranking and traffic growth, as well as to optimize the user experience. Technical tasks include: searching for broken links, incorrect redirects, duplicate pages and markup errors, measuring page load speed and analyzing mobile metrics. Content tasks include: evaluating the semantic core, checking meta tags, titles and text content for relevance and user value. External tasks are: assessing the quality of incoming links, identifying potentially dangerous sources and developing recommendations for safe increasing of link equity.

    The audit duration varies depending on the scale of the project and the depth of analysis. For small sites (up to 100 pages), results can be provided within 3-5 business days. Medium-sized projects (up to 1,000 pages) require 7-10 days of comprehensive analysis. For large portals with a complex structure, an audit takes 14-21 days, ensuring a thorough examination of all aspects. Complex technical issues or in-depth competitor analysis may require a longer period.

    A superficial analysis may only reveal obvious errors, while a comprehensive analysis can uncover hidden issues that significantly reduce the effectiveness of website promotion. Therefore, it is important to engage professional SEO specialists who have the necessary tools and experience for an accurate and complete diagnosis.

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    The Result

    Investing in a professional SEO audit provides a multiple return on investment. You receive a documented action plan with specific recommendations and implementation priorities. An audit allows you to optimize your promotion budget by focusing resources on critical growth areas. For example, if page indexing issues are identified, instead of pointlessly building link mass, you can correct technical errors, which will yield faster and more stable results.

    An objective assessment of the current state of a website prevents ineffective spending and reduces the risk of making erroneous strategic decisions. Website owners often invest in advertising while ignoring organic promotion, even though correcting errors can significantly increase traffic without additional costs. Furthermore, regular audits lay the foundation for long-term organic traffic and conversion growth. The better a website is configured, the higher the likelihood that it will occupy a leading position in search results, attracting more targeted organic visitors and increasing sales or other targeted conversions.

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    FAQ

    Frequently Asked Questions About SEO Consulting

    The process begins with an in-depth analysis using professional tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush and others. Specialists manually and automatically check hundreds of parameters, from broken links and duplicate content to page load speed and compliance with Core Web Vitals. The result is a detailed report.

    You will receive a comprehensive report that includes:

    • A complete list of issues, ranked by severity (high, medium, low).
    • Clear and understandable recommendations for resolving each error found.
    • A step-by-step action plan (roadmap) with prioritized tasks, allowing you or your team to systematically improve the website.

    Free tools only provide a general, fragmented picture. The main advantage of a professional audit is not just data collection, but its expert interpretation. An experienced professional can identify connections between problems, determine their root cause and propose the most effective solution, saving you significant time and resources.

    Effectiveness is demonstrated by improved key metrics after implementing recommendations based on the audit:

    • Improved rankings for target search queries.
    • Increased organic traffic from Google search engines.
    • Reduced error rates (e.g., 404, 5xx) in Google Search Console.
    • Improved user experience: reduced bounce rate and increased time spent on your site.

    • Find "blind spots": identify pages with potential for growth that are receiving insufficient traffic.
    • Secure your website: proactively detect and fix issues that could lead to a loss of rankings in the future (for example, toxic links or outdated content).
    • Stay on trend: ensure your website complies with Google's constantly evolving algorithms.

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    SEO-Audit

    It isn't just a website analysis, it's a strategic document for its potential growth. Search engines constantly update their algorithms, and without regular monitoring, your site may lose rankings. A thorough SEO audit helps identify seemingly invisible issues and unlocks your site's potential. It's an investment that pays off in increased organic traffic, improved user experience, and increased conversions.

    In addition to content optimization, successful SEO relies on working with technical parameters, link strategy, and user behavior. Without a comprehensive approach, even a high-quality website can go unnoticed in search results. An audit provides a clear understanding of the steps needed to improve search rankings, the errors hindering promotion, and the way to correct them.

    This practical project development guide will help you to not only catch up with competitors but also to outperform them in business metrics.

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