SEO promotion of online tire store in the competitive niche of car business

Problem

At the beginning of our work the online tire store had a number of critical drawbacks:

• Slow search traffic growth despite the high quality content.
• Almost no sales through the search engines.
• Trading difficulties concerning the narrow assortment and specific car models.
• A large number of SEO problems that had existed on the website since the development and content filling.
• Incomplete content that did not match the level of competition on the market.
• Limited funds for further development and SEO promotion.

Solution

As the solution to put the wrong thing right the WebPromotion team developed and implemented the comprehensive promotion strategy for the online tire store. 

1. The first step was the website technical optimization. We conducted a detailed audit that affected the pages loading speed through implementation of caching and script optimization. We also implemented the structured data and augmented the mobile website version uplifting its visibility in search engines and positively affecting user experience. CDN and local caching as well as delayed content loading were introduced, many scripts underwent the optimization process resulting in accelerated navigation and improved user experience.
2. Then we optimized the content and structure of the website. The catalog was completely redesigned and dynamic filters were added to facilitate the product search. Brand assortment was significantly expanded, thus not only making it more filled up but also attracting the new clients. In addition the commercial blocks were introduced for further increment of the conversion rate on the pages of the website.
3. One of the most important lines of work was content marketing and link promotion. Taking into consideration the narrow specifics of the strore we created the semantic kernel that allowed us to precisely tweak search engines optimization. We purchased quality links, including crowd-links, as well as the outreach and placement on web 2.0 platform to increase the site authoritativeness in search engines.
4. The final optimization stage was to increase the website conversion rate. Thus we focused on boosting the efficiency of every page as the traffic on small resources grows gradually and does not momentarily provide the expected sales volume with the broad assortment. Once the traffic from search engines and other sources started to flow we analyzed users’ behavior and made some corrections aimed at making the purchase process faster and more simple.
5. Certain tools to quickly select a full set of corresponding tires according to the car model were introduced to make product selection more convenient. Thematic compilations based on the consumer demand analysis and most popular combinations were also created.
6. Another important area of work was additional equipment and services sales volume growth. Related products such as car disks, accessories, and services such as set-up and maintenance started to be offered on the sales pages of the website. Not only did this step make a good surplus to the average check, but also positively affected the customer loyalty by offering all in one solution for their needs. All the aforementioned measures combined significantly increased the website conversion rate and sales growth.

«We do not sell services — we solve business problems on the Internet»

We do SEO promotion for search engines well and inexpensively. The topic in sites and portal promoting means bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.

Ilya Rostokin

Head of the W3Promo Studio

Write to us about your problem

Resume

The current case perfectly displays how the comprehensive approach to SEO optimization and user experience improvement allows even small online stores to achieve big results in the competitive niches. Not only has Web Promotion increased the visibility and traffic flow to the website but also helped the client to build a loyal audience and ensure a stable sales growth. We continue our further cooperation with the client within assortment development and website promotion.  

Ilya Rostokin

26/04/2025

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