Problem
Website audits demonstrated a number of serious drawbacks that prevent its growth in organic rankings and target audience attraction:
- Outdated and irrelevant content – some of the website pages contained duplicated, irrelevant or uninformative content.
- Insufficient number of pages in search engines index – modest semantic kernel coverage in comparison with competitors.
- Limited list of provided services – users were unable to find required services fast enough.
- Wrong navigation and internal linking – made interaction with the website challenging.
- Low user engagement and only a few conversion points – limited the sales growth.
- Low user conversion from all sources other than search engines.
These factors interfere with the website’s search engines visibility and prevent it from competing with major niche players on the local UK market.
Solution
The comprehensive SEO promotion strategy was elaborated to fix the aforementioned drawbacks.
- First things first, Web Promotion specialists performed in-depth analysis of competitors and identified promising directions for the website development. The result was the decision to expand the website’s structure by creation of new sections and landing pages focused on key search queries of target visitors. By this action the number of pages in search engines index was significantly increased.
- Next stage was renewal and expansion of the website’s content. The existing text material was completely reworked to be relevant, unique and helpful for the users. Automatic content updating mechanisms were also implemented which boosted the visibility in Google search engine. To provide continuous information updates we additionally launched a news section. Not only did all these measures speed up the website’s dynamics but also attracted some extra traffic through informational requests. The additional expert articles were written as a part of the content strategy, strengthening the audience trust level and elevating the semantic kernel in search engines.
- Additional services were introduced on the website to cover more audience and level up the competitiveness. Each of these services have a dedicated page on the website with thoroughly elaborated service presentation, texts and keywords which attracted even more users through a wide range of search queries. In addition we added interactive elements such as calculators, feedback forms and other useful tools for the users engagement and boosted the conversion rate.
- Behavioral factors improvement. Navigation structure optimization facilitated the information search and made the website interaction more convenient. Internal linking was reworked for better connectivity between sections, categories and service cards, which resulted in longer time users spend on the website and better behavioral metrics overall. We also created micro conversion points aimed at audience engagement and simplification of the user's path to target action. During the experiments with usability we carried out A/B testing of various elements of the new interface and selected the most efficient ones for users’ interaction.
- SEO technical aspects were paid special attention to. The website loading speed was significantly improved as well as its mobile adaptability and usability. Overall performance boost positively affected its position in search engines, on the other hand implementation of traffic monitoring and analytics tools allowed instantly respond to users' behavior changes and adjust the comprehensive promotion strategy. In addition we reinforced website protection from parsing and content copying to preserve its uniqueness and keep copyrighted materials from being stolen by the competitors.
Result
After implementations of the SEO strategy the following goals have been achieved::
- 760% organic traffic growth in 12 months
- Monthly traffic has hit the 94000+ users marker
- Multiplicative increment in the number of applications and registrations on the website
- Much better Google search ranking for target queries and phrases
- Boosted commercial efficiency due to higher conversion rate
- Average CTR (click-through rate) has gone up by 43%
- 354 412 Total users
- 2021 July Start point
- 12 months period of promotion
- +760 % increased organic traffic
- 01:37 average session duration
- 8.3 % returning visitors
- 354 412 Total users
- 2021 July Start point
- 12 months period of promotion
- +760 % increased organic traffic
- 01:37 average session duration
- 8.3 % returning visitors
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
Resume
This case clearly demonstrates that thoughtful SEO promotion drastically improves website ranking, traffic flow and commercial efficiency. The strategy elaborated and implemented by Web Promotion has allowed the online resource specializing in car choice and checkup in the UK to significantly strengthen its market positions and increase revenue. Besides these measures have made a good start for international expansion of the brand to the car choice and checkup markets of the neighbouring counties.
10/04/2025
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