Problem
Our client is a small online brand clothing store that faced challenges promoting on the highly competitive UK market. Despite having three offline-stores and quite a successful online platform launch the results demonstrated by the website were far from being satisfying. Organic traffic was low and visitors’ number was constantly declining interfering with business development and new clients' engagement. The major problems were low search engines visibility, poor conversion rate, limited user interaction and insufficient social media integration. The comprehensive work on the website improvement with focus on SEO, conversion and micro conversion elements refinement, product range expansion and users experience boost required to solve all the aforementioned problems.
Solution
Web Promotion offered a comprehensive solution to elevate the website’s visibility and new users engagement. The overall website work consisted of the following stages:
- Our specialists carried out the comprehensive work upon users experience and online store efficiency improvement. They refined the navigation and optimized the purchase process making the website much more convenient for users. Usability study was also conducted together with implementation of new landing pages with seasonal compilations to make the website more attractive and functional. The total revision of the website navigation, products and categories, products and informational materials linking was also carried out thoroughly.
- Product range expansion included adding accessories and related products on product cards, introduction of special promotions and loyalty programs that increased engagement and sales. One of the most crucial parts was products’ descriptions renewal: the detailed descriptions written with the involvement of brand’s specialists and its active ambassadors were made, the content of popular pages with low conversion and unstable indexation was updated.
- The content and structure optimization, metrics and navigation analysis, A/B conversion rate pages testing were carried out to provide a boost to the key pages efficiency. New categories, tags and compilations as well as the specific audience oriented pages were also created as the result.
- Optimization of the website technical aspect included code errors removal and optimization, server-side code and images loading speed improvement and content caching and rendering processes betterment. All these measures led to a more responsive and fast loading website overall.
- Additional tools were introduced to increase users’ convenience, such as fast purchase via Telegram and clothes try on services. A 3D virtual fitting room was added to provide more confidence for the clients during the purchasing process without leaving the website.
Result
Impressive results were achieved thanks to comprehensive SEO work, website upgrade and various innovative solutions implementation:
- Organic traffic boost: The number of unique visitors has increased from 50 000 to 140 000 per months, this constitutes an impressive 3,5-fold growth. This result has been achieved with SEO parameters improvement, website content expansion and user experience enhancement.
- Client base growth: Client base has expanded 2,5-fold in 16 months. The online clothing store has started to receive much more orders and customers have begun to recommend the brand more actively which led to a significant increase of both direct and branded traffic flow in the online store.
- Improved user interaction: The average time spent on the website almost doubled, new navigation has elevated the conversion rate by 70% from the initial indicators. Easy to use quick order function, virtual fitting room and improved feedback form have been implemented to provide a smooth user experience.
- Sales growth: user experience improvement and organic traffic increment resulted in doubled sales raise.
- 791 412 Total users
- 2021 February Start point
- 16 months period of promotion
- +350 % increased organic traffic
- 02:48 average session duration
- 16.1 % returning visitors
- 791 412 Total users
- 2021 February Start point
- 16 months period of promotion
- +350 % increased organic traffic
- 02:48 average session duration
- 16.1 % returning visitors
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
Resume
As the result of comprehensive SEO promotion that included the website search engines visibility enhancement, content optimization and user experience improvement our client has achieved the significant organic traffic growth that has turned into a greater customers number and higher sales. During close cooperation with the Web Promotion team and implementation on new technologies such as virtual fitting room and improved website structure the brand has successfully increased its revenue from online sales. These measures have pumped up the conversion rate, boosted clients loyalty and broadened the brand’s audience providing serious advantages on the competitive UK apparel market.
17/04/2025
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