Problem
At the very start of our cooperation it became clear that this crypto exchange service was stuck in the paradigm of an ordinary information website with a promotion strategy that was far from being efficient. Organic traffic indices were almost stagnant as all the efforts of the service owners were targeting solely at the quality of the provided services, without paying the due attention to attracting new visitors from search engines.
US and UK markets are characterized by a high competition level in crypto exchange business and require a comprehensive approach to SEO promotion. The initial traffic was about 3,5 thousand visitors per month, and that was clearly not enough to provide a solid client flow and service development.
Solution
The comprehensive SEO promotion strategy including the following key components was developed and implemented to achieve the goals that had been set:
- Commercial pages design update
- Micro-conversion system implementation
- Authoritative authorship system (E-E-A-T) establishment
- Online currency exchange calculator development
- Landing pages content expansion
- Content strategy elaboration and link equity build-up
- Linking optimization
The complete design update of all the commercial pages of the website was carried out, elevating the service’s visitors trust level and increasing the number of performed exchange transactions.
The micro-conversion system was developed and implemented on the website to track the users’ activity. Not only did it optimize the client’s path to the exchange operation but also created the positive search signals for Google that demonstrated a high level of audience engagement.
We have built the authorship system and launched an informative blog about cryptocurrencies, different exchange pairs, advantages and drawbacks of various digital assets. We paid special attention to EEAT (Expertise, Experience, Authoritativeness, and Trustworthiness) factors development including verification of material by the experts, and supplementation of content with professional comments and remarks.
A functional currency exchange calculator was developed providing relevant real-time information about cryptocurrencies prices via Huobi & BitExchange proxies and API.
The content volume both on landing pages for the specific exchange pairs as well as on the information website’s section was significantly increased. The applied improvements made the website content both more useful to users and optimized to match Google search engine requirements.
We elaborated long-term content strategy for engagement of quality reference mass on fresh material and reinforcement of existing content with expert crowd links on external sources. These measures attracted real traffic from thematic crypto exchange forums.
We also did good work on inner linking structure between informational and commercial pages which significantly improved the efficiency of users to the website interaction and increased conversion rate. All informational materials were a warm up funnel before cryptocurrency exchange (commercial services), they were relinked and linked with banners on the website.
Result
Implementation of comprehensive approach to cryptocurrency exchange service SEO promotion allowed the achievement of the following results:
- Significant organic traffic growth The organic traffic has increased more than 6,5-fold – starting from 3,5 thousand users up to 13 thousand visitors per month. Peak numbers of 18-20 thousand visits were recorded during the increased crypto market activity, which are excellent numbers for the competitive US and UK markets. The capacity to accept high traffic from search engines in crypto market crisis periods should be also emphasized.
- Potential clients base expansion The potential clients base has been significantly expanded, including users that prefer to swap crypto via Telegram bot. With implemented UTM tags it is possible to track the full user’s path even from the website to the messenger.
- Behavioral factors improvement Browsing depth has also shown great results (about 3+ pages) as well as average time on the website (1 minute 15 seconds). These metrics continue to improve with further project development.
- Overall project visibility boost Qualitative content and well-developed E-E-A-T factors have provided a significant boost to search engines visibility and trust towards the project as to a trustworthy and expert resource. Company’s blog continues to gain momentum attracting an additional audience.
- Conversion rate growth The website conversion rate has shown more than 30% growth, not counting Telegram-bot exchanges. This is an outstanding result considering the highly competitive market.
- Brand recognition increase Both brand and direct traffic have shown a good rise which is a direct indication of brand recognition growth in target audience.
- 106 314 Total users
- 2020 August Start point
- 14 months period of promotion
- +640 % increased organic traffic
- 01:10 average session duration
- 7.5 % returning visitors
- 106 314 Total users
- 2020 August Start point
- 14 months period of promotion
- +640 % increased organic traffic
- 01:10 average session duration
- 7.5 % returning visitors
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
Resume
As a result of cryptocurrency exchange service SEO promotion we have managed to drastically increase its ranking and organic traffic on the highly competitive US and UK markets. Comprehensive approach with technical optimization, EEAT implementation, usability improvement, content expansion and link equity build-up have ensured the organic traffic 6,5-fold boost and 30% conversion rate growth.
This case shows that it is possible to efficiently attract organic search traffic, the cost of which starts from 15 dollars per click in contextual advertising, even on highly competitive markets. The combination of organic promotion with properly configured advertising campaigns has ensured solid service development and position strengthening among competitors.
Cryptocurrency exchange service continues to strengthen its status in the US and UK markets, the website search ranking positions continue to rise and work on link equity engagement and placing materials on authoritative thematic resources contributes to further increment in the visibility for search engines.
18/04/2025
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