Problem
At the start of the project, the online store’s website had several critical faults:
- Weak technical foundation of the online store platform, slowing down page loading and indexing.
- Poor visual and content quality of product cards.
- Insufficient product range hindering the sales scaling.
- Low level of organic traffic (less than 300 visitors per month).
- Lack of an efficient customer retention system and repeat sales mechanisms.
- Insufficient collaboration with social media and third-party sites for additional traffic.
Solution
To improve the situation, WebPromotion developed a comprehensive strategy for promoting the online gourmet food store.
- The catalog and visual content were subject to further development. The catalog structure was adapted to users’ preferences, and product cards were enriched with professional photos and detailed descriptions, which improved the users’ experience and increased the page rankings in search results.
- The next step was the redesign and restructuring of product cards. They were changed with consideration of the users’ convenience, important commercial elements were added, and cross-linking between categories and relevant products was organized to increase the average order value. Users now can enjoy an option of leaving a review, which significantly raised the level of feedback and confidence in the store’s products.
- The website navigation was also optimised. The themed selections of products were introduced taking into account popular shopping scenarios. The interaction between pages was refined, and convenient filters and sorting options were added, which facilitated the process of finding the desired products.
- The crucial role was given to technical SEO. Page loading speed significantly went up, and schema markup was implemented, which elevated the clickability of the site in search results. Product feeds were also integrated, improving the visibility of products on Google and social networks. The mobile version of the site was updated to comply with Google’s requirements.
Content marketing has become another key area of focus. A dedicated section with recipes and product usage recommendations has been created. Expert content helps build trust in the brand, and launching a blog with helpful articles on gastronomy strengthens the store’s position among the target audience.
To increase the customers’ loyalty, Web Promotion has carried out consulting work, building a system of bonuses, discounts, and personalized offers. The possibility of creating a personal account by every user has been launched which allows the users to track orders and make repeat purchases. In addition, a subscription model for rare and seasonal delicacies has been developed, providing the online store with additional sales.
Particular attention was paid to social media promotion and working with external platforms. Visual content was actively used on Instagram, Facebook, and TikTok, which has boosted overall traffic to the website. Launching affiliate programs with bloggers and influencers helped attract a new audience, and listing products on third-party marketplaces provided an additional stream of customers.
Result
The realization of the strategy has brought about growth in performance:
- A 36-fold increase in organic traffic (from 300 to 20,000 users per month in 23 months).
- Prolongation of the average time spent on the site of up to 3 minutes.
- Augmentation in return visits to the website by more than 50% thanks to the personal cabinet.
- Increase in repeated orders due to convenient purchasing and product wishlists.
- Brand consolidation in the delicacy niche due to expert content and improved users’ experience.
- Elevated conversion rate due to modernized site structure and optimized product cards.
- Enhanced audience coverage thanks to the active social media promotion and affiliate programs.
- 363 407 Total users
- 2018 June Start point
- 23 months period of promotion
- +3630 % increased organic traffic
- 02:47 average session duration
- 13 % returning visitors
- 363 407 Total users
- 2018 June Start point
- 23 months period of promotion
- +3630 % increased organic traffic
- 02:47 average session duration
- 13 % returning visitors
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.
Resume
This case study on promoting an online delicatessen store demonstrates how an integrated approach to SEO and content can achieve significant results even in competitive niches. Not only has Web Promotion increased visibility and traffic of the online delicatessen store in Google, but also helped the client to build a loyal audience, raise conversion rate and achieve a new sales level. Further cooperation with the client continued within the scope of the new premium products and delivery online store promotion.
07/04/2025
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