SEO promotion of a multiregional and multilingual website of a group assignment service

Problem

By the time of the request, the group assignment service had functioned only in the USA and hardly had any experience in entering other markets. The main difficulties encountered were:

• Lack of understanding of the specifics of regional and multilingual SEO in different countries and language zones.
• The need for multiregional promotion without duplicating the content.
• Limited resources to manage multi-tasking business expansion.
• Low user conversion from all sources other than search engines.

Solution

WebPromotion team has worked out a comprehensive approach to promotion, enabling the group assignment service to successfully expand its activities to new markets.

1. The first step was the development of SEO strategy and content localization. It was important to create unique content for each language version and region to avoid duplication and increase the relevance of the site pages for users from different countries. The content was adapted to cultural and linguistic specific features, which contributed to a better perception of information by the target audience.
2. Web Promotion has elaborated a new, extended website structure, ensuring a clear division of regions and languages in the content management system, which improves the efficiency of navigation and simplifies access to the necessary pages. And the work of editors and moderators has become easier. This contributes to improvement in indexing of the site by Google, Bing and other search engines. Individual strategies of subdomain structures for different regions have been developed, which ensures better visibility in local rendition. Web Promotion Company has introduced the hreflang tags for correct display of pages depending on the geolocation of users while the language on the job exchange is automatically switched according to the ip address and browser language of each user.
3. An effective linking strategy has been realized. Local links and PBN networks of sites for each of the regions were used, which proves to be helpful in increasing the authoritativeness of the resource in search engines and raising its visibility in local organic rendition. Thanks to the cooperation  with local partners and attracting quality link sources, the site has gained additional weight and authority in search ranking in the region. In addition, we launched PR-campaigns in certain regions, which has directly heightened the credibility of the service and increased its popularity among users.
4. Additional attention has been paid to optimizing user experience and micro-conversions on the site. The study of competitors and the analysis of the current behavior of users was carried out, which ensured the improvements in navigation and the creation of a more convenient journey and better experience for the users. Adaptive design and frontend were integrated, the usability was improved and a personalized recommendation system was introduced - this attracted more audience and elevated conversions to services and paid features of the service. The time users spend on the site has also grown, and the bounce rate has dropped significantly.
5. The technical optimization of the website was an important stage of modernization: the barriers in interregional navigation were eliminated, setting up automatic translation of content when necessary was enabled and the high speed of website loading ensured. Optimized server solutions and code improvements allowed to enhance the platform performance many-fold, which improved the interaction of users with the platform on various devices. The introduction of caching and image compression helped to reduce page load times, which is especially important for visitors with slow internet connection.

«We do not sell services — we solve business problems on the Internet»

We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.

We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.

Ilya Rostokin

Head of the W3Promo Studio

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Resume

It has been vividly manifested in this case, that a competent and comprehensive approach to SEO promotion of a multilingual service, content localization and technical optimization ensures a tremendous increase in the traffic and expansion of the company's presence at international markets. The use of integrated strategies has led to a significant increase in audience, its loyalty and traffic on the platform, which gives even a stronger impetus to involve new and old users into interaction with the group assignment platform.

The client plans further cooperation with Web Promotion, including the launch of a new startup with a similar strategy of entering foreign markets. This success has confirmed that a competent SEO approach combined with technical and marketing tools can become a powerful driver of business growth, helping to attract new users and reinforce their loyalty. Thanks to the strategy of content localization and technical improvement of the platform, the client team has gained a competitive advantage and strengthened their position at the global market.

Ilya Rostokin

04/04/2025

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