How the SEO strategy helped the visa center to increase organic traffic and improve conversion rate

Problem

Our client had been using only paid traffic sources to attract new clients, and that became the main problem. Facebook and Instagram campaigns as well as those of Google Ads and various cross-sales failed to provide any kind of solid or sufficient flow of new applications. The budget for paid promotion was rather scarce and the outcome indicators was far from satisfying concerning the number of clients interested in the visa services.   

On top of the use of buzz marketing and poor work with SEO promotion of the visa services website seriously interfered with the structure of target audience attraction. Paid sources did their job and generated traffic, but did not provide the needed number of qualified leads making business scalability too difficult.

Solution

To solve this problem the Web Promotion team stepped up with a comprehensive solution focused on SEO promotion and building a solid marketing system of organic traffic engagement.

1. Website pages redesign was made to improve conversion rate from paid and organic traffic. Of the utmost importance was not to remake the entire website at once to avoid losing investments and creating an excessive load on the business functionality. Instead of that the most important pages were gradually improved starting from those that had a direct impact on conversion rate such as products and services cards and end pages leading to the forms customer need to fill out. Not only has such strategy upgraded website’s visuals but also improved its functionality and attractiveness keeping efficiency of commercial pages intact. 
2. Several detailed analytical researches were carried out to reveal the website's problem areas. We analyzed behavioral patterns of users, numbers of page conversion rates and developed micro-conversions. All this activity included creation of convenient and efficient sales funnels that maximized the conversion of visitors to targeted leads.  
3. The major step was adjustment of commercial factors on the website’s pages, such as: clear visuals over price range, terms and options for obtaining the residency. These elements helped to increase the clients’ level of trust and website search engines visibility.  
4. Web Promotion agency updated most of the website’s pages, and the company's blog was filled with the unique expert content. Each commercial page started to clearly describe troubles and needs of potential clients, informational pages began to disclose visitor’s question details much more thoroughly. All the aforementioned created perfect synchronization with the target audience and their problems. New data and pages’ content expansion led to a significant search index improvement as well as responding to most of potential clients’ questions elevating search engines keywords positions to much higher level.      
5. The range of services offered on commercial pages of the website was expanded to elevate the sales volume and new clients’ engagement. We also enhanced the services catalogue, integrated the detailed description for each area and added the possibility to choose suitable options according to client’s budget and needs. 
6. We’ve engaged the external links and added references to other trustworthy sources to elevate the website's position in search engines. After partners’ collaboration, crowd-marketing and links, placed in PBNs of other sites, publication in directories and catalogues now grant the significant boost to the domain authority in search engines.

«We do not sell services — we solve business problems on the Internet»

We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.

We do SEO promotion for search engines well and inexpensively. The main objective of promotion of sites and portals consider bringing the web project to the level of stable growth, visibility and the search for Yandex and Google.

Ilya Rostokin

Head of the W3Promo Studio

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Resume

In this Web Promotion case we have observed visa center website promotion that has boosted organic traffic and significantly expanded the client base. Comprehensive approach to SEO optimization that included website’s pages redesign, content renewal, usability improvements, commercial factors implementation, has become a solid foundation to the website’s search engine visibility. Interaction with external links and partner networks was also the key factor to lift the resource status.

In 20 months of SEO promotion our team has reached some really impressive results. Traffic from organic sources has leaped from 2000 to 50 000+ of unique users per month.

Thus the improvement of the website with strong emphasis on SEO, content quality and trust from users have made a solid foundation for successful business transformation. Not only has the cooperation with Web Promotion helped our client’s company to expand its business audience, but also to reinforce its positions on the visa services market and provided stable growth and development in the international area.

Ilya Rostokin

04/04/2025

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