The Essence of Local SEO
Local SEO is a targeted set of measures to increase business visibility in location-based search results and maps. The service includes Google Business Profile optimization, creation and verification of profile entries on local sites, consistency of NAP data (name, address, phone number) across all directories and reference books, and collecting and managing customer reviews. At the same time, a local semantic core is developed: queries specifying a city or region are identified, and keywords such as "service + near me" and "best + service + location" are structured. The result is consistent company visibility in the "Local Results" section and knowledge panel, which stimulates traffic from the target region.