The Importance of BigCommerce SEO

SEO is one of the key success tools for large eCommerce companies in a highly competitive environment with constantly changing search algorithms. Without a quality SEO strategy, businesses lose organic traffic and cede ground to competitors.

We conduct in-depth competitive analysis, eliminate technical errors, optimize content and product offerings, and adapt to market trends. This approach ensures stable growth in rankings, traffic, and conversions, even in the most competitive niches.

BigCommerce SEO with WebPromotion

Our agency works shoulder to shoulder with clients to understand their business needs and help them exceed their goals.

Our team combines experience and flexibility, using modern SEO tools and unique frameworks. You'll achieve not just increased rankings and visibility, but a real increase in AOV and SV by attracting a target audience and qualified leads. Continuous optimization of our product portfolio, UX, updated content, and regular monitoring guarantee a steady flow of new customers and increased LTV.

  • Straightforwardness and measurable results in SEO
  • Flexible adaptation to client needs
  • Focus on ICP profiles and qualified leads
  • Improved user experience (UX) and conversion rates
  • In-depth analysis of competitors and market trends
  • Optimization of website structure, product range, priorities, and navigation

"Our BigCommerce SEO unlocks your platform's full potential. We drive targeted traffic that converts, optimizing for high-value B2B metrics like LTV and CAC to ensure maximum ROI from your search presence."

We are professionals in our field

Our clients achieve significant results through comprehensive SEO services.

Eliminate weaknesses and achieve top search results

First, we conduct a detailed technical audit of your BigCommerce website, analyze competitors, and identify key growth opportunities. WebPromotion uses keyword selection based on user intent and modern user behavior analysis methods to determine which website sections and product matrices are most in demand and strengthen them.

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Key steps of BigCommerce SEO

We implement technical improvements: we speed up your website, eliminate duplicates, configure microdata, and optimize URL structure. We create and optimize content based on current trends and ICP analysis. We constantly test and implement new CRO solutions to increase conversion rates.

  • Technical auditWe conduct a thorough technical audit of your website: we identify errors, indexing issues, analyze loading speed, duplicate pages, and other nuances that can significantly impact your website's SEO effectiveness.
  • Competitive analysisWe study competitors' websites, analyze their promotion strategies, select effective keywords, and identify growth opportunities so you can outrank your competitors in search results for the most important and promising queries.
  • Content strategyWe develop a content strategy based on user intent analysis, optimize existing pages, and create new ones to maximize your audience's targeted search queries and increase engagement.
  • Implementation and testingWe implement technical and content changes and test their impact on behavioral and commercial metrics to ensure effectiveness and promptly adjust the promotion strategy for optimal results.
  • Monitoring and reportingWe continuously monitor results, provide detailed reports on ranking and traffic dynamics, and adjust strategies based on market and sales changes, client goals, and user behavior on the site for maximum efficiency.

    • Find out what's stopping your website from growing

    Submit a request or call us right now – we will help you achieve the best results!

    Free SEO consultation

    Top brands trust us

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    2025 is your time to shine

    Our SEO agency works shoulder-to-shoulder with customers to understand their business needs and help them exceed their goals.

    Free SEO consultation

    BigCommerce SEO Process

    Comprehensive and all-encompassing... just the way it should be.

    The BigCommerce SEO Service

    BigCommerce SEO from WebPromotion offers specialized, comprehensive promotion for online stores on the BigCommerce platform, focusing on maximizing relevant visitor acquisition, sales growth, and conversion. The process begins with a detailed analysis of the store's configuration: checking templates, catalog structure and content, URL configuration, and server-side component operation.

    Concurrently, the content is assessed, including the uniqueness of product and category descriptions, the quality of metadata, and the presence of additional information elements (guides, comparison tables, and "related products" sections).

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    Strategy

    To effectively promote websites on BigCommerce, the WebPromotion team uses a combination of modern tools and proven methods. For technical audits, we use Netpeak, Screaming Frog, Google Search Console, Ahrefs, and SEMrush to identify errors, analyze indexing, and monitor link profiles. For keyword selection and search demand analysis, we use Google Keyword Planner, Ahrefs, SEMrush, and Serpstat.

    For content management, we use proven online services and our own checklists to optimize text and page structure. For competitor analysis, we study the strategies of market leaders. We implement microdata, set up internal linking, and work on technical optimization (speed, mobile, and security). We monitor results using Google Analytics, Hotjar, and our own dashboards.

    SEO effectiveness for BigCommerce is assessed using a number of key metrics that reflect both the site's technical health and its commercial results. Organic traffic growth—the number of users coming from search engines—is primarily monitored. It's also important to analyze rankings for target keywords, their dynamics, and the emergence of new phrases in the top 10 and top 3.

    Particular attention is paid to conversion: an increase in inquiries, orders, registrations, and other targeted actions. For eCommerce and SaaS projects, additional analysis is performed on the increase in AOV, LTV, and the number of qualified leads. All analytics are based on data from Google Analytics, Search Console, Google Data Studio, CRM, and specialized SEO tools.

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    SEO Tasks

    The main goal is to transform your store into a sustainable source of targeted traffic, driving sales growth and strengthening your market position. To achieve this, the technical team addresses issues such as correcting canonical tag settings, eliminating duplicate navigation elements, and ensuring full indexing of all available sections and products in the online store.

    The content team focuses on expanding the semantic core to include not only direct queries like "buy product X" but also long-tail phrases that describe the specifics of the product or service.

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    Results

    After 6+ months of comprehensive SEO work with WebPromotion, you can expect a noticeable increase in organic traffic, improved rankings for keywords, and an increase in the number of targeted actions on your website. Typically, during this period, we achieve a top-10 ranking for some priority queries, and even a top-3 ranking for low-competition keywords. The technical condition of the website improves: loading speed increases, duplicates are eliminated, and the structure and navigation are optimized. Content optimization and the introduction of new pages increase page views and user engagement.

    The end result is a vibrant and intuitive website that is easily indexed by search bots and attracts users ready to buy.

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    FAQ

    Frequently Asked Questions About SEO for BigCommerce Projects

    The time it takes us to get websites to the top depends on many factors: the competitiveness of the niche, the current state of the site, the amount of technical and content optimization work, and the domain's history. On average, the first positive changes are visible within 2-3 months of starting the work: loading speed improves, technical errors are fixed, and new pages are indexed. However, reaching the top 10 in Google or Yandex for key commercial queries typically takes 6 to 10 months.

    Yes, because search algorithms and competitors evolve. Regularity in the work of the SEO agency WebPromotion is aimed at maintaining and developing achieved positions, increasing targeted traffic, improving conversion, and preventing a decline in visibility and organic traffic.

    Advertising produces immediate results but stops working once the campaign is stopped and the budget is exhausted. SEO creates a sustainable effect: rankings and traffic remain even after active work is completed, and the cost of customer acquisition decreases over time.

    BigCommerce is designed from the ground up for high speed, load, and scalability: a built-in CDN and optimized infrastructure accelerate page loading. Automatic cache generation, JSON-LD for products and reviews, flexible metadata management without plugins, and an API for bulk SEO edits simplify indexing and support for SEO and semantic core rankings.

    Sometimes, we only need to make minor adjustments—optimizing menus, categories, product selection, and card templates. More extensive changes are only necessary when technical limitations hinder search engine optimization.

    First, our work increases organic traffic—the number of visitors from Google is increasing and becoming stable.

    Second, it improves keyword rankings—you see queries gradually rising into the top 10 and top 3. Conversion is also important—if traffic increases along with the number of inquiries, sales, or registrations, it means you're attracting a targeted and engaged audience.

    Finally, track time on site and page depth—when these metrics increase, users find the information they need and engage with your store longer. All data is conveniently displayed in Google Analytics and Search Console reports, where you can see not only the numbers but also the dynamics of changes.

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    BigCommerce SEO

    BigCommerce SEO isn't just website optimization; it's a strategic tool for business growth. We combine all the best market practices: technical audits, competitive analysis, product SEO, content creation and optimization, and working with trends and behavioral metrics. Our specialists have experience in B2B and large-scale projects, and they know how to build processes for ICPs and qualified leads.

    We use modern tools and unique strategies: from intent-based keyword research to implementing ready-made frameworks for rapid growth. We don't just monitor changes in search engine algorithms; we anticipate them to ensure your website always remains at the top.

    Flexibility and adaptation to client needs, transparent reporting, continuous monitoring, and UX improvement—all this allows us to achieve measurable results. WebPromotion Agency guarantees not only ranking gains but also a real increase in SV and LTV, a steady flow of new customers, and the long-term growth of your online business. Trust BigCommerce SEO to the experts and gain a competitive advantage in the Big eCommerce and SaaS market!

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